Hi, I’m Julie Scaria
Hi, I’m Julie Scaria
Hi, I’m Julie Scaria
Product Designer
Product Designer
Product Designer
specialising in product design, design systems, and AI-led digital products, with a soft spot for illustration and iconography.
specialising in product design, design systems, and AI-led digital products, with a soft spot for illustration and iconography.
specialising in product design, design systems, and AI-led digital products, with a soft spot for illustration and iconography.
Get in touch
Featured case studies
Featured case studies
Featured case studies
A selection of projects I’ve been working on.
A selection of projects I’ve been working on.
A selection of projects I’ve been working on.
01
Product Designer · 2026
MoneyGuru
MoneyGuru
MoneyGuru
An AI-powered personal finance chatbot with voice, taken from research and benchmarking to a prototype the team could try live.
An AI-powered personal finance chatbot with voice, taken from research and benchmarking to a prototype the team could try live.
An AI-powered personal finance chatbot with voice, taken from research and benchmarking to a prototype the team could try live.
AI
Fintech
Product design
Read case study
Read case study
Read case study
02
Sr. Product Illustrator · 2022–2025
Illustration System
Illustration System
Illustration System
A cohesive illustration style and library built to scale across a product’s squads and pods.
A cohesive illustration style and library built to scale across a product’s squads and pods.
A cohesive illustration style and library built to scale across a product’s squads and pods.
Design system
Illustration
Read case study
Read case study
Read case study
03
Sr. Product Illustrator · 2022–2025
Icon System
Icon System
Icon System
A consistent, reusable icon system designed to keep a growing product feeling unified.
A consistent, reusable icon system designed to keep a growing product feeling unified.
A consistent, reusable icon system designed to keep a growing product feeling unified.
Design system
Iconography
Read case study
Read case study
Read case study
Experience
Experience
Experience
Jan 2026 – Jul 2026
Jan 2026 – Jul 2026
Jan 2026 – Jul 2026
Product Designer
Product Designer
Product Designer
DreamMoney (Dream Sports)
DreamMoney (Dream Sports)
DreamMoney (Dream Sports)
Helped rebuild the design system from the ground up and supported resume journey flows in a multi-lender lending experience. Led end-to-end design of MoneyGuru, an AI-powered personal finance chatbot with voice, from research to final UI.
Helped rebuild the design system from the ground up and supported resume journey flows in a multi-lender lending experience. Led end-to-end design of MoneyGuru, an AI-powered personal finance chatbot with voice, from research to final UI.
Sep 2025 – Jan 2026
Sep 2025 – Jan 2026
Sep 2025 – Jan 2026
Sr. Product Illustrator
Sr. Product Illustrator
Sr. Product Illustrator
DreamMoney (Dream Sports)
DreamMoney (Dream Sports)
DreamMoney (Dream Sports)
Led the creative vision for DreamMoney’s rebrand: new logo, a full illustration and icon library across pods, and a reimagined homepage. Partnered with product and engineering to launch features like Prize-Linked Savings.
Led the creative vision for DreamMoney’s rebrand: new logo, a full illustration and icon library across pods, and a reimagined homepage. Partnered with product and engineering to launch features like Prize-Linked Savings.
Jul 2022 – Sep 2025
Jul 2022 – Sep 2025
Jul 2022 – Sep 2025
Sr. Product Illustrator
Sr. Product Illustrator
Sr. Product Illustrator
Dream11
Dream11
Dream11
Owned illustration and visual design across Dream11: redesigned the icon system, developed the illustration style for the new design system, and created feature identities and campaign assets. Built early workflows and piloted AI-assisted illustration.
Owned illustration and visual design across Dream11: redesigned the icon system, developed the illustration style for the new design system, and created feature identities and campaign assets. Built early workflows and piloted AI-assisted illustration.
Jan 2020 – Jun 2022
Jan 2020 – Jun 2022
Jan 2020 – Jun 2022
Freelance Graphic Illustrator
Freelance Graphic Illustrator
Freelance Graphic Illustrator
creative_within
creative_within
creative_within
Created storyboards, styleframes and illustrations for animated explainer videos across healthcare, insurance, real estate and e-commerce, adapting to varied style guidelines and tight deadlines.
Created storyboards, styleframes and illustrations for animated explainer videos across healthcare, insurance, real estate and e-commerce, adapting to varied style guidelines and tight deadlines.
May 2017 – Oct 2018
May 2017 – Oct 2018
May 2017 – Oct 2018
Social Media Manager
Social Media Manager
Social Media Manager
Wonderchef
Wonderchef
Wonderchef
Managed Wonderchef’s social presence end-to-end across Instagram, Facebook, YouTube and Twitter, from strategy and content to campaign analysis, and handled social customer service and online reputation.
Managed Wonderchef’s social presence end-to-end across Instagram, Facebook, YouTube and Twitter, from strategy and content to campaign analysis, and handled social customer service and online reputation.
From chemistry to design
From chemistry to design
I’m a self-taught designer based in Mumbai, India. I’ve always loved beautiful things and thought of myself as creative. I grew up moving around India, unsure what I wanted to do, and ended up with an MSc in Chemistry. A stint in social media marketing put me in touch with designers, and I picked up their tools to work with them better.
I’m a self-taught designer based in Mumbai, India. I’ve always loved beautiful things and thought of myself as creative. I grew up moving around India, unsure what I wanted to do, and ended up with an MSc in Chemistry. A stint in social media marketing put me in touch with designers, and I picked up their tools to work with them better.
I started as an illustrator, then fell for the problem-solving and user thinking behind the visuals. I learned on the go, working alongside product designers, and now I design and build products.
I started as an illustrator, then fell for the problem-solving and user thinking behind the visuals. I learned on the go, working alongside product designers, and now I design and build products.
Away from work, you’ll find me in a café with a book, watching the world go by, photographing buildings, tending to my plants, collecting souvenirs, or stocking up on more colouring supplies and Japanese stationery than I could ever use.
Away from work, you’ll find me in a café with a book, watching the world go by, photographing buildings, tending to my plants, collecting souvenirs, or stocking up on more colouring supplies and Japanese stationery than I could ever use.
Architecture
Architecture
Stationery obsessed
Stationery obsessed
Plants
Plants
Books & souvenirs
Books & souvenirs
Playground
Playground
My corner for small experiments, from playful interactions, new illustration styles, visual explorations to whatever I’m curious about at the moment. The rest of my art lives on my Instagram channel.
My corner for small experiments, from playful interactions, new illustration styles, visual explorations to whatever I’m curious about at the moment. The rest of my art lives on my Instagram channel.
My corner for small experiments, from playful interactions, new illustration styles, visual explorations to whatever I’m curious about at the moment. The rest of my art lives on my Instagram channel.
